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Home / Industries / Retail & Distribution
07 / 12 Industry

Unified commerce
across every channel.

Retailers, wholesalers, and distributors compete on inventory, experience, and speed — across a rapidly fragmenting channel landscape. Our Retail practice unifies physical stores, e-commerce, wholesale and marketplaces on one commerce platform with a single source of inventory and customer truth.

The business problem

Channels multiplied. Systems didn't keep up.

Most retailers and distributors in the region operate with systems organised by channel — store POS on one platform, e-commerce on another, wholesale on a third, marketplaces as afterthoughts — with inventory, customer, and pricing data synchronised manually or badly. A single customer can exist three times; a single SKU can have three different stock levels depending on where you look.

Unified commerce is not a technology fashion. It is an operational necessity. When a customer orders online and collects in store, the systems have to agree on what is available. When a retailer prices competitively on a marketplace, the margin calculation has to flow from procurement through to channel. Without a unified stack, every channel decision is half-blind.

Our Retail practice consolidates the stack — commerce platform, POS, ERP, CRM, WMS, and analytics — on modern platforms (Dynamics 365 Commerce, SAP Commerce, custom e-commerce on modern headless architectures). Inventory is a single number. Customer is a single record. Margin is a real-time metric.

Measurable outcomes

Numbers our clients report to their boards.

+31%
online revenue uplift on replatformed e-commerce
12-month post-launch benchmark
-42%
inventory variance with unified commerce platform
Stock-count audit
+18%
customer repeat-purchase rate on CDP-enabled retailers
Cohort analysis
-24%
warehouse labour cost per order on automation
Intralogistics engagements
What we deliver for Retail & Distribution

Eleven offerings engineered for this sector.

These are the offerings we most frequently deliver for Retail & Distribution clients — drawn from our twelve capabilities, twelve solutions, and four platforms, shaped to this sector's regulatory, operational and commercial specifics.

OFFER 01

Commerce Platform & E-commerce

Headless commerce, traditional e-commerce, marketplace integration — delivered on Dynamics 365 Commerce, Shopify Plus, custom-built, or open-source stacks.

OFFER 02

POS & Store Technology

Point-of-sale, mPOS, self-checkout, kiosks, and in-store engagement — integrated to central commerce and inventory.

OFFER 03

Retail ERP & Finance

Retail-specific ERP on Dynamics 365, SAP, Oracle, or Odoo — with multi-channel, multi-currency, multi-entity depth.

OFFER 04

Inventory & Merchandise Planning

Assortment planning, replenishment, demand forecasting, markdown optimisation — unified across store and online.

OFFER 05

Warehouse & Logistics

WMS implementation, warehouse automation, last-mile logistics integration — across our Intralogistics practice.

OFFER 06

Customer Data Platform (CDP)

Customer-360 platform, loyalty integration, personalisation engines — with GDPR-compliant segmentation and audience activation.

OFFER 07

Digital Marketing & Analytics

Marketing automation, analytics, attribution, and performance marketing — integrated with CDP for closed-loop measurement.

OFFER 08

Digital Signage & In-store

Digital signage, content management, queue systems, and in-store customer experience — for multi-site retail estates.

OFFER 09

Retail Managed Services

Multi-site application and infrastructure managed services — with peak-season scalability and incident SLAs engineered for retail.

OFFER 10

Loyalty & Personalisation Engine

Loyalty programme platforms, customer segmentation engines, and real-time personalised offers — integrated with POS, e-commerce, CDP, and marketing-automation tooling for unified guest experience.

OFFER 11

In-Store Sensors & Computer Vision

Footfall analytics, queue management, shelf monitoring, and autonomous-store technology — leveraging Axis, Bosch, and industrial-camera platforms to capture conversion and operational metrics store-by-store.

Architecture & approach

Five layers, one integrated enterprise system.

Every Digital Enterprise engagement follows the same reference architecture — adapted to your scale, cloud posture, and compliance requirements. This is the stack-level view we present to steering committees and auditors.

SECTOR REFERENCE ARCHITECTURE

Unified commerce reference architecture

Channel experience
E-commerce site Mobile app POS / in-store Marketplace listings Call centre
Commerce & customer
Commerce engine Order management CRM / CDP Loyalty Pricing & promotions
Core operations
ERP Merchandise planning Finance HR Procurement
Supply chain
WMS TMS Vendor integration Last-mile logistics Returns
Foundation
Hybrid cloud Network & store connectivity Security & payments DR Observability
Capabilities behind this industry practice

The capabilities that power our Retail & Distribution work.

Our Retail & Distribution engagements draw on these four capabilities most frequently. Each is its own practice with dedicated leads, certified engineers, and standing sector playbooks.

Where we typically engage

Four entry points in this sector.

Every Retail & Distribution engagement starts from a specific trigger. These are the four we see most often — the conversation usually begins at one of them.

Scenario · Replatform

Retailer replatforming e-commerce to scale or rebrand

Typical: outgrown a Magento or early Shopify deployment. Structured replatform — Shopify Plus, Dynamics Commerce, or headless custom — with SEO preservation and performance uplift.

Scenario · Unified

Multi-channel retailer running fragmented systems

Unified commerce programme — consolidating POS, e-commerce, wholesale onto a single platform with shared inventory and customer. 9–14 months.

Scenario · Warehouse

Distribution operation hitting capacity walls

Warehouse automation programme — racking, WMS, automation — delivered via our Intralogistics practice.

Scenario · Customer data

Retailer launching loyalty or CDP

Customer-360 build, loyalty engine, segmentation, marketing-automation integration — GDPR-compliant from day one.

Technology partners

The platforms our Retail & Distribution team delivers on.

Digital Enterprise is platform-agnostic by design — we lead with the right tool for your scale and compliance load, not the one that pays us the highest margin. Our engineers hold certifications with every major vendor in this space.

Platforms we deploy for Retail:

Microsoft Sap Oracle Zebra Bluestar Markem
Proof, not slides

A tier-2 bank replaced its core in 18 months, zero unplanned downtime.

Phased core banking modernisation across three subsidiaries — delivered against a central-bank audit deadline, a fixed-scope contract, and a zero-downtime commitment the steering committee demanded. The case study documents the scope, risks, and bankable business case.

See sector case studies
Let's talk

Retail & Distribution — let's talk.

A focused conversation with the senior partner who leads our Retail & Distribution practice — plus your CEO or CIO. We frame the opportunity, the risk envelope, and the engagement shape, then agree whether there is a fit before any proposal is drafted.

Book a commerce consultation Request a proposal
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